search engine optimization, A Process of getting a web site to the top of search engine result pages which includes just what SEO really is and what it is about.
If you are using the internet for your business opportunity or home based business, SEO or search engine optimization is just one way of getting traffic to your web site. I will begin by explaining just what it is and how it works.
Search Engine Optimization or SEO
When you are looking for something you are interested in on the internet, typically we all start out by typing words into a search function that might by Yahoo, Google, MSN, or one of many other hundreds of places.
These places where you begin your search are referred to as "search engines". If you are looking (for example), used cars...you would probably type in those two words "used cars". You then get a listing in order of various web sites related to your search. If you are looking for information on the topic of "removing gasoline from your cloths", you might start a search for related topics by typing in a search term "removing gas from clothing". I use that example because I had to do it recently. Again, a list of related web sites show up on your computer screen with the top "search results".
Often, you will start searching the internet for whatever you are interested in by using specific word phrases which in SEO are called "keywords". You also will know from your own experience that often you end up "narrowing" your search by changing your word phrases "keywords" to something that will "hone" down what you are looking for.
If you are doing SEO, you would want people that are searching for what you have to offer to land on your web site. You do this by getting your web site to the top of the search results for related word searches or "keywords". For example, if you are selling gems or crystals, you would want your web site to come up first for people looking for those types of things..."gems" or "crystals". I could go on with this but hopefully you get the point.
For some specific word phrases, you might get dozens of people arriving at your web site which could relate to possible sales...some word phrases, you could literally get hundreds or thousands of possible sales "every day"!
It is in this way that if you are working on search engine optimization, getting your web site to a top position where many people would see it and land on it, could be financially very rewarding.
Needless to say, getting top positions for high "quality" word phrases (again "keywords) are difficult to get. Because of the financial reward of having a web site in top related word results, competition if very high.
Most people when they start an SEO campaign focus on Google. Depending on who or where or what time of day you read it from, Google commands from 50% to 85% of all search engine advertising. In other words, getting your web site to the top of the SERPs (search engine ranking pages) for Google will bring you much more traffic than say MSN which only has 1% to 2% of search engine advertising on the internet.
If you are using the internet for your business opportunity or home based business, SEO or search engine optimization is just one way of getting traffic to your web site. I will begin by explaining just what it is and how it works.
Search Engine Optimization or SEO
When you are looking for something you are interested in on the internet, typically we all start out by typing words into a search function that might by Yahoo, Google, MSN, or one of many other hundreds of places.
These places where you begin your search are referred to as "search engines". If you are looking (for example), used cars...you would probably type in those two words "used cars". You then get a listing in order of various web sites related to your search. If you are looking for information on the topic of "removing gasoline from your cloths", you might start a search for related topics by typing in a search term "removing gas from clothing". I use that example because I had to do it recently. Again, a list of related web sites show up on your computer screen with the top "search results".
Often, you will start searching the internet for whatever you are interested in by using specific word phrases which in SEO are called "keywords". You also will know from your own experience that often you end up "narrowing" your search by changing your word phrases "keywords" to something that will "hone" down what you are looking for.
If you are doing SEO, you would want people that are searching for what you have to offer to land on your web site. You do this by getting your web site to the top of the search results for related word searches or "keywords". For example, if you are selling gems or crystals, you would want your web site to come up first for people looking for those types of things..."gems" or "crystals". I could go on with this but hopefully you get the point.
For some specific word phrases, you might get dozens of people arriving at your web site which could relate to possible sales...some word phrases, you could literally get hundreds or thousands of possible sales "every day"!
It is in this way that if you are working on search engine optimization, getting your web site to a top position where many people would see it and land on it, could be financially very rewarding.
Needless to say, getting top positions for high "quality" word phrases (again "keywords) are difficult to get. Because of the financial reward of having a web site in top related word results, competition if very high.
Most people when they start an SEO campaign focus on Google. Depending on who or where or what time of day you read it from, Google commands from 50% to 85% of all search engine advertising. In other words, getting your web site to the top of the SERPs (search engine ranking pages) for Google will bring you much more traffic than say MSN which only has 1% to 2% of search engine advertising on the internet.
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