Why Search Engine Optimization?

There are various reasons why or why you should not start an SEO campaign for your business website. I will break this down a bit.
The negatives:
1.) Time! This is a big determining factor when beginning an SEO campaign. I believe most people who actually initiate an SEO campaign do not have a true realization of how long it could take. Most have false expectations which are probably due to some of the stuff you see on the internet. I often hear about claims that you can have your web site in top positions within days or weeks. If any of these claims were true, I would be a rich man and so would everyone else.
Warning! If you are looking at hiring an SEO expert to do your SEO, be careful of the SEO scams that are out there. They might claim to have top positions for some keywords yet if you investigate, you will find that they are easily obtained positions which do "not" get any traffic. Hiring a genuine SEO expert will cost you a lot of money for a legitimate keyword phrase.
Look at it this way...if there were some kind of tool or software program that would get you to the top quickly, everyone would have it!
Getting a particular keyword phrase to the top of Google's search engine rankings can take an incredible amount of time. As a matter of fact, the more financial gain a particular keyword phrase would command, the tougher the competition will be. In respect to time, you are looking at probably not days or months but possibly years! Just so I do not scare you away, there are keywords and keyword phrases that you can obtain with much less traffic that you could acquire in weeks.
As noted, I am probably scaring you a little bit. There is a way to get traffic much sooner than months or years which I will go over at a later time. I am generally speaking now about your higher traffic type keywords. I will say there are factors that weigh into the process for each individual keyword phrase you decide to compete for. Again, I will get into that later in this series. Most people typically "give up" or do not want to start because of the time factor. In today's society, most people are looking for quick gratification.
2.) Work Involved! An SEO campaign, again depending on the keywords, takes a "LOT" of work. Most of it involves writing which by itself, keeps the majority of people looking for other means to get traffic to their web site.
To me, there are only these two negatives but they are enough to stop people in their tracks.
The positives:
1.) Financially rewarding! If you embark on an SEO campaign and succeed, to me (depending on your keywords) you have made the big time. You "will" have a successful money making business working from home in your pajamas. As a matter of fact, once you have a good income stream built up, there are things you can do to deliver even more traffic to your site and increase your earnings.
2.) Time! The one negative I briefly mentioned now becomes a positive. Once you have your web site to the top, keeping it there is not as difficult as getting it there. If you are making good money sitting around in your underwear, it sure beats the 40 plus hours a week you put into your day job, not to mention the time it takes to get ready for work and drive back and forth every day.
3.) Not bugging family and friends. Just about all home based businesses want you to hit your friends and family up to sell your product or bring "them" into your downline by "signing up". This is one of those reasons why people fail so often in network marketing. Not many people who get involved with a business opportunity have the four year college degree in sales or marketing to successfully draw or talk others into it.
4.) Inexpensive. Doesn't cost much at all to do SEO.